About Idea Parlour

Award winning UK happy emotions company. I’m Sam, a brand designer, illustrator, based in London. In 2020, I turned my creative daydream into a reality, and invented, designed and illustrated my first board game based around the idea of emotional intelligence, happiness and laughter. Block Happy was created because I noticed how too much screen time can effect the social-emotional connection with family, fun time. Physical, face to face fun, together is so important to our well being, whatever your age. So with that in mind, I wanted to build a brand that empowers our emotions and is all about the one thing everyone needs more of in life - shared happiness. The first of its kind, Block Happy is a unique, feel good card game of emotions for families, children, teens & adults. Using your real emotions, it creates a magical emotional experience. So when you play it, you’ll feel it! Sparking face to face fun and laughter at home or on the go, you'll feel a rainbow of emotion, colour and character. The first player to find and keep hold of all the happiness wins. For 2-5 players. Ages 7-107. Containing 75 different emotion characters, each a work of art, it’s easy to learn and quick to set up. The game creates many positive benefits Since the launch, thousands of games have been sent to happy customers in over 30 countries, and it’s also really popular in schools. I’m so proud to have won two awards already, including the ‘Best UK Cross Curriculum Game’.Read their story