About Estélle Beauty

Hi! I’m Danielle Brami — founder of Estélle Beauty. I'm a lash & brow artist, educator, and beauty innovator. I also mentor aspiring artists, sharing my techniques and business know how to help them succeed in the beauty industry. My passion is simple: helping every client feel effortlessly confident, polished, and authentically themselves. With years of experience perfecting lash lifts and brow lamination, I’ve built Estélle Beauty into a destination known for artistry, precision, and a luxurious, yet welcoming experience. For me, beauty isn’t about trends, it’s about timeless, natural enhancement and the confidence that comes with it. As a beauty professional, I saw the same problem over and over again. My clients always lost them. No matter how many spoolies I gave out, they’d get tossed into the bottom of a bag, bent, dirty or covered in dust. I wanted to create something that solved this problem once and for all. That’s when I sketched the first idea for SAVE A SPOOLIE™. Designed to fit universal spoolies, this patented beauty tool keeps them clean, protected, and ready whenever you need them. From a simple frustration to a beauty innovation, it’s the tool I always wished existed.Read their story