About Senti Senti

Founded in 2009, senti senti (formerly oo35mm) is a New York City-based beauty retailer with stores in Chinatown, Manhattan and Williamsburg, Brooklyn. Our mission is to create a joyful, welcoming space offering a curated selection of hard-to-find Asian beauty products, indie skincare brands, and unique items from around the world. We take pride in providing well-formulated products that we thoroughly research, test, and personally adore. Our team stays connected to the beauty community, keeping a finger on the pulse of customer favorites, cult classics, and emerging trends. At senti senti, we blend our expertise with community insights to bring you a thoughtfully curated range of effective and exciting beauty solutions. Whether you're a skincare enthusiast or new to the world of beauty, we're here to make your shopping experience delightful and rewarding. Read their story