About XUA

Why craft energy? The energy consumer is underserved. Similar to beer in 2007, the energy category will be elevated beyond the functional to deliver excellence and do away with “natural flavors,” sugar, artificial sweeteners and petroleum-based caffeine. XUA’s radically uncompromising natural formulations deliver unexpected potency and great taste. Founder story: Massachusetts is home to one of the largest Brazilian immigrant populations in the US. Marina is one of those immigrants. Proudly adopting the state as her home, she went to Brazil to develop XUA, an alternative in the hyper- masculine, synthetic energy drink market. By incorporating Brazilian biodiversity in her beverages, she delivers potency that helps the forest in her home country thrive. Amazonian Biodiversity: By being the first beverage to ever contain camu-camu and by incorporating several unique Amazonian ingredients, XUA is an antithesis of moneyed interests and of the encroachment of cattle and soy in the Brazilian Amazon. Four crops provide 60% of calories consumed globally. One of the most direct ways support rather than threaten biodiversity is to opt for a biodiverse ingredient mix, many of them used in XUA. Read their story