When my dog Emma came to me as a puppy in September 2020, she quickly gave me an idea. The trigger was the search for a suitable coat that fits well, doesn't slip, and doesn't have leg loops. We tried many brands, but we weren't satisfied with any of them. Since every dog is different, I wondered why dog coats only come in standard sizes and can't be selected by width and length like jeans? The founding idea for a brand of high-quality and functional dog accessories was born.
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When my dog Emma came to me as a puppy in September 2020, she quickly gave me an idea. The trigger was the search for a suitable coat that fits well, doesn't slip, and doesn't have leg loops. We tried many brands, but we weren't satisfied with any of them. Since every dog is different, I wondered why dog coats only come in standard sizes and can't be selected by width and length like jeans? The founding idea for a brand of high-quality and functional dog accessories was born.