About MNML (USA) - Fresh Laundry

The MNML Story. Driven by a shared passion for the way we experience daily routines, we set out to create MNML on the premise of premium, plastic-free minimalisation. We wanted to create a product range that was about keeping things simple and intentional. This journey of exploration landed us somewhere unexpected. With a deep understanding of the transformative power of scent, we delved into a category ripe for disruption, exploring the untapped potential and power of functional fragrance in laundry products. The result is a groundbreaking range of laundry capsules that harness the extraordinary potential of neuroscience to transform the way we clean our clothes and introduces a new way to clean our bed linen that improves our sleep. This is more than a laundry experience; it's a sensory journey created by daring to reimagine the way we think about clean.Read their story