About HIRSCH

HIRSCH SINCE 1765. OUR MASTERPIECE IS THE WATCH STRAP. As the only technical instrument that we wear directly on our body, the watch holds a very special—especially emotional—significance. Therefore, it is all the more important to pay special attention to the "attire" that surrounds the wonderful timepiece. We have dedicated ourselves to this task as developers and manufacturers of high-quality watch straps. What began in 1945 under company founder Hans Hirsch at the home kitchen table in painstaking small-scale work is now celebrating international success, as our brand enjoys high esteem both as a partner of the Swiss watch industry and under our own (family) name, within the industry and among consumers. Our coveted accessories are not only continuously developed in terms of comfort and aesthetics, but their technical functionality is also perfected to position the strap as a "smart companion." A team of trend researchers and material experts is always on the pulse of time, searching for trendy, innovative, but also sustainable materials. This ensures that we will continue to meet our claim to innovation leadership in the future.Read their story