About ATANA

ATANA stands for timeless, quality pieces infused with elegance. Our creations are inspired by traditional artisanal embroidery from the past and are given a fresh new life through our designers' creative lenses. Each embroidery is symbolic and has a story told by its technique, composition, and colour. ATANAs are crafted by hand using leather, suede, mesh or a mix of the above to claim a bolder presence. The classic shapes and rich textures make a pair of ATANAs much more than a single season fashion item. Our soles are embedded with a German-technology aloe cushion developed for dancers’ shoes for ease of wear and comfort. ATANA was established in 2020 by co-founders Aneliya and Tanya Kyurkchieva, a sister duo, creating the perfect fusion between passion for design and its application.Read their story