About Khoob

Featured in New York Fashion Week, Khoob is a fashion house blending traditional South Asian techniques with wearable silhouettes designed for everyday style. Each piece is handcrafted in India in collaboration with generational artisans, creating clothing that’s as rooted in culture as it is accessible and easy to wear. We believe heritage should live beyond the heirloom. Our collections reflect a deep respect for slow fashion, sustainability, and storytelling — made to stand out, made to last. Read their story