About Modest&Co

The Modest Co. is an odor-killing brand built by smokers who wanted clean air—without changing their lifestyle. Founded in 2019 by Jose, The Modest Co. started with one simple goal: enjoy cannabis without letting the smell take over your space. When nothing on the market worked effectively the first time, he decided to create something that did. In 2023, his sister Cristina joined the business, bringing her background in home styling, event planning, and brand experience. Together, they shaped a culture-forward brand creating odor-killing products designed by smokers, for smokers—and for anyone who expects their air to actually be clean. We don’t mask odors. We kill them—fast, effectively, and every time. Our products are engineered to perform while still looking good in your home. No cheap cover-ups. No overpowering scents. Just air that’s truly fresh. Every product is hand-mixed or poured by us in Southern California, backed by real experience in retail, manufacturing, and design. The Modest Co. exists to support real lifestyles—without judgment. Fresh air. No compromises. Stay Modest.Read their story