About GUSTAF LUND

GUSTAF LUND is more than just a name. It is a philosophy, a feeling, a tribute to timeless style and genuine craftsmanship. Born from a passion for quality and aesthetics, the brand is an expression of the modern gentleman – a man who values subtle elegance, premium materials, and thoughtful design. Each garment carries a story, a tale that begins long before the first stitch is knitted. Our sweaters are made from 100% organic and GOTS-certified cashmere from the Mongolian steppes, where the finest fibers are carefully selected to create a sense of luxury and comfort. By combining traditional craftsmanship with modern precision, we create clothes that are not only beautiful to look at but also feel fantastic to wear. GUSTAF LUND is a brand for the conscious man who appreciates the details – the perfectly balanced fit, the subtle color choices, and the soft feel against the skin. It's about more than fashion; it's about a lifestyle where every choice is made with care and consideration. We believe in creating garments that are not only timeless in their design but also sustainable in their execution. By working with the finest materials and the most skilled craftsmen, we create clothes that withstand the test of time and can accompany their wearer through all stages of life. GUSTAF LUND is a journey – a journey towards perfection, simplicity, and timeless elegance. Welcome to join.Read their story