About Point Zero Zero One / .001

Point Zero Zero One is an independent UK based human performance brand passionate about producing beautifully made, durable, and exclusive functional activewear / sportswear Our colour palette is largely monochrome - recognising people will always need a well made, uniquely designed solid colour piece We are inspired by the world of Formula 1, the partnership between sporting and technological excellence - its commitment to innovation & improvement, and passion for excitement and style - it's a world that knows how to win Races are timed in thousandths of a second so .001 is the ultimate point of difference, and we named our brand after that fact - it stands for performance, effort, determination Our purpose is to help give people the inspiration and confidence to 'win' To us 'winning' is about achieving personal goals, keeping the promises you make to yourself - whether that's going a few extra steps on your daily run, or trying to be a world champion As members of the Silverstone Technology Cluster our long term goal is to develop wearable tech' / sustainable smart clothing and because mental fitness is as important as physical fitness we are developing a series of mental fitness tutorials - taking insights from the high pressurised world of motorsport and applying them to everyday life A 360 degree performance brand for body and mind As founder it genuinely matters we maintain high standards in product quality, customer care and value for money Read their story