About Innovazione Versilia

Innovation is one of the historical symbols of Forte dei Marmi and its lifestyle. An enchanting story of entrepreneurship that begins in the 50s of the last century, when Dorilla, with imagination and originality, invented the fashion of beach towels for sunbeds and deckchairs, with personalized sponges and embroidery. Innovazione is today a household linen store, the first in Italy to have designed personalized and encrypted linen, giving everyone the possibility of an exclusive wardrobe. Innovation stands out on the national market for the quality of its sponges, for the service provided to the customer, as well as for the quality of the machines used to embroider and customize towels, towels, bathrobes and clutches. You will find Innovation products in two stores (Via Carducci, 9, where Dorilla's son Paolo is waiting for you, and Via Mazzini, 6 in Forte Dei Marmi) and here online on faire.it, with the exclusive edged towels, articles encrypted, washcloths, clutches and beauty bags. Read their story