About arum.care

At arum.care we honour the depth of East African ancestral wisdom and bring it into the rhythm of modern wellness. We create nature-inspired self-care rituals that invite a return to yourself, a quiet moment we call the poetry of presence. Our belief is simple: home is something you carry within you, and the rituals you practice can help you find it again. Our products centre the botanical ingredients that have shaped Somali beauty and wellbeing for generations: • First-grade Somali frankincense resin for grounding aromatherapy, meditation, and natural home fragrance • Pure Qasil powder (from the gob tree leaves) for daily cleansing and clarifying face treatments • Hurud, a traditional blend of turmeric and qasil, known for calming inflammation, supporting an even complexion, and renewing the skin’s natural glow For centuries, Somali women have used qasil for the face,body and hair, frankincense resin to scent your home and settle the spirit, and turmeric infusions to soothe the skin. Our intention is to transform everyday routines into grounding moments with small acts that reconnect you with ancestral knowledge, natural ingredients, and a slower way of being.Read their story