About WAFE

Our mission is simply to identify useful kitchen accessories dearly loved by customers and adapt them into sustainable and stylish essentials thereby helping household embrace a more sustainable and cost-effective lifestyle. At WAFE, we recognize that sustainability is not just a buzzword but a critical practice of maintaining this vital balance. It is encoded in our DNA, infusing every action we take and every product we create. Our philosophy is simple yet profound: true balance cannot be achieved through a single solution. Instead, it requires a multifaceted approach that integrates the desires and necessities of people with the health of our planet. Our commitment to sustainability is driven by the principles of REDUCE, REUSE, and RECYCLE, with a strong emphasis on prioritizing them in that exact order to maximize their impact on the products we create. We understand that the sustainability journey begins at home, specifically in the kitchen—the heart of daily life and the centre of consumption and waste generation. WAFE introduces various reusable products designed to REDUCE plastic use and waste in this transformative journey. These innovations are practical tools and symbols of a larger movement towards a more sustainable lifestyle. Read their story