About Wag and Wool

We believe that pets are not just animals; they are cherished family members deserving of the same comfort and style we afford ourselves. Our journey began when Toni, a devoted pet parent and fashion enthusiast, noticed a gap in the market for high-quality, stylish dog apparel that truly reflected the bond between pets and their owners.​ Driven by a passion for design and a commitment to quality, we set out to create a line of dog jumpers that seamlessly blend fashion with function. Each piece is thoughtfully crafted using premium, sustainable materials, ensuring that our products are not only comfortable and durable but also environmentally responsible.​ Our designs are inspired by classic fashion trends that offer longevity, we pay meticulous attention to detail, from the selection of fabrics to the finishing touches, ensuring that every jumper meets our high standards and resonates with discerning customers.​ Beyond aesthetics, we are committed to ethical manufacturing practices. We collaborate with skilled artisans and reputable suppliers who share our values, ensuring fair manufacturing practices. Our supply chain from start to finish is within the UK and we put much time and effort in maintaining this USP for our premium pet wear. As we expand into the wholesale market, we are excited to partner with retailers who share our vision of offering pet owners exceptional products that celebrate the special bond between humans and their pets. Read their story