About ZOE HOOP

The vision of ZOE HOOP started a couple of years ago when I was traveling in Asia. Seeing the conditions that so many people were living in, just broke my heart. I told myself I wanted to make a difference and help people find hope and decent work to provide for their families. One year later in prayer, I found that this could be done by making jewelry, each piece a reminder of a bible scripture to encourage, give hope, faith and love. After searching, for more than a year, I finally found a supplier in Thailand with fair working conditions and wages. The family based business in Thailand are crafting the most beautiful pieces from purified recycled silver of the highest quality. They also come in heavy plated 18K Gold. I launched my web shop in March 2020 just as the pandemic hit. I worked hard for almost a year when I was contacted by Vanity Fair London who found ZOE HOOP's unique design through Instagram. After being featured there my design was also published in Vanity Fair VOGUE, ELLE, Harper's Bazaar and Cosmopolitan. This opened the doors to showing ZOE HOOP jewelry at the fashion weeks in New York, Paris and London and I was named "star of tomorrow" for my unique sustainable silver jewelry in British VOGUE. Honored to show my pieces and share my story with the NFL-spouses during Super Bowl in Los Angeles and Phoenix and they loved it. This is just the beginning. Looking forward to see my pieces touch more hearts through you! Lots of love! /Caroline JohanssonRead their story