About Fefus Designs

A World of Wonder, A Reflection of You Fefus Designs was born from a simple yet profound belief: every child deserves to see themselves reflected in the world around them. Founded by British-Jamaican illustrator Fiona Morrison, Fefus Designs offers a vibrant and inclusive collection of children's merchandise that celebrates diversity and representation. Fiona's passion for art and design ignited at a young age. After studying Fashion Design & Technology, she worked in both the fashion industry and retail, honing her skills and gaining valuable experience. But it was her observation of a lack of diversity in popular children's characters that inspired her to pursue her dream of becoming a freelance illustrator and designer. Fefus Designs is more than just a brand; it's a movement. By offering a range of cute, eye-catching, and vibrant products, Fefus Designs aims to empower children of all backgrounds and provide them with a sense of belonging. Each piece is carefully crafted with attention to detail, ensuring that every child feels seen, valued, and celebrated. Why Fefus Designs? - Diversity and Representation: Our products feature diverse characters, reflecting the rich tapestry of cultures and backgrounds. - Inclusive Message: Fefus Designs promotes a message of inclusivity - High-Quality Craftsmanship Join us on this journey to create a world where every child feels seen, heard, and celebrated. Let's inspire the next generation through the power of art and design.Read their story