About ROOKIE

ROOKIE was born when the founders were looking for the perfect baby carrier during there around-the-world trip. Now, many years later, ROOKIE belongs to one of the most stylish, recognised baby brands on the markets, especially known for our awarded baby carriers. Our baby carriers combine highest wearing comfort with a beautiful, functional design. Parents can bond with their child while not having to compromise on style. We commit our minds & hearts into our products so that parents love using them everyday. Will you be part of this journey?Read their story