About CHOOSE!™ Premium Sustainable Care Essentials. Less Plastic.

We are CHOOSE! And we believe in making positive choices that are best for people & planet. Without compromise. We say: CHOOSE to kick out the tube! And CHOOSE for responsible toothpaste tablets to avoid plastic tubes without the waste of paste! We also CHOOSE to donate money to the Dutch Dental Care foundation for dental care to underprivileged children in Kenya, everyone deserves a smile with healthy teeth. Our way of working is simple. We CHOOSE responsible for innovative oral care products delivered to your doorstep, high quality, and low footprint. Yes, we all have choices. We can all CHOOSE to make the right ones, that give nature and people a helping hand. How simple can it be to make a difference? Join us and inspire others to dare to CHOOSE too! CHOOSE - The best for People & PlanetRead their story