About Thesoftcheek Jewelry

At The Soft Cheek, we only use beautiful natural gemstones, to ensure that all of our customers are always satisfied and feel the effect that these sparkling gemstones bring to their daily life. We always try to have a combination of unique designs that are fashionable, elegant, and that never go out of style. I lived in Denmark for four years and was very inspired by the quality of life there. The Danish people live with very high standards: they eat healthy organic food, buy good quality and long-lasting clothes and wear authentic jewelry. I also noticed that in many cultures and countries, nowadays, people value authentic and high-quality commodities instead of cheap things that don't last long. This inspired me to provide a space for people who want to treat themselves with good-quality jewelry and authentic gemstones. A place where quality is given the utmost importance and not compromised in any way. Assil is what my dad named me; it means "The Soft Cheek". So I named my jewelry store after myself to honor him and his memories and with the hope that he can be proud of me from wherever he is now. Read their story