About Joytide Studio

Founded in 2019 Joytide Studio set out to turn the tide of fast fashion with unique eye catching designs to inspire happiness and joy. Hence it’s namesake, Joytide Studio. Joytide supports a changing retail environment; providing an opportunity to connect with meaningful items to inspire a protective and considered nature. Supporting the the ethos to ‘buy better, buy less' Joytide’s playful season-less designs flirt with undertones of nostalgia embracing individuality and confidence. Moments, memories and music inspire our creative process; a sunset in Milan, a bike ride through Hackney, childhood musical memories, a ceiling in grand central station. Life meets art. Each skilfully crafted pair of glasses from the Joytide collection is made using premium quality materials, always handmade in small batches and made to last. Cellulose Acetate a biopolymer derived from wood (tree) pulp and / or natural cotton fibres. The acetate sheets are skilfully cut and hand polished to form the frames. When polishing the beautiful colours within are released and we are able to achieve a deep gloss and high transparency. Stainless steel for long lasting strength and durability and antiallergenic qualities making it suitable for sensitive skin. Nylon shatter resistant lenses light weight, durable, higher scratch resistance. Most importantly UV400 and protecting against harmful rays. Joytide Studio Read their story