About Shoespender

The Story of a Lost Baby Shoe… In 2017, first-time parents Danielle and Frank Ferrantello found themselves looking for their son Cole’s missing baby shoes time and time again. Finally, after a gifted Ugg boot was deemed lost forever, they decided to look for a product to keep their babies’ shoes securely in place. After many internet searches and no luck finding an existing product solution, Danielle decided to create it herself…and that’s how Shoespender was born. Now, Cole is 5 years old, and lost shoes are a thing of the past for the Ferrantello family because of Shoespender, the safe, comfortable, and effective solution to lost baby shoes. Essentially, the Shoespender works in a way similar to actual suspenders. Every Shoespender comes with a pair of socks that connects to the Shoespender clips, ensuring if shoes fall off, get kicked off, or are otherwise lost, they’ll dangle securely to the socks instead of getting lost. If there’s one thing Danielle and Frank learned as first-time parents, it’s how quickly babies grow up. That’s why these parents who have already been through the challenges of new parenting want to help you soak up every minute with your babies while they’re still babies…not searching for lost shoes. Read their story