About SwaroopCollections

From My Grandfather's Loom to Your Boutique: The Story of Swaroop Collections The scent of silk and the rhythmic sound of a handloom are some of my earliest and most treasured memories. Growing up, I was surrounded by the legacy of my grandfather's handloom business—a beautiful bridge connecting the rich textile traditions of India with the rest of the world. That legacy planted a seed in me that has now blossomed into Swaroop Collections. Swaroop Collections was founded with a deep desire to keep this cultural treasure alive. I wanted to create a space that honors heritage, empowers the artisans who are true masters of their craft, and shares the timeless beauty of Indian textiles with new generations. This is more than a business to me; it's a mission to restore pride in our handloom heritage and ensure that these beautiful skills thrive for years to come. We partner directly with a network of trusted artisans and suppliers across India to create and curate our collections. Each piece in our collections tells a story of meticulous craftsmanship. We believe in creating premium products that are not just worn, but experienced and treasured for special occasions and beyond. We are excited to introduce Swaroop Collections to Faire that value quality, authenticity, and a story behind the brand. Launch Special! Take 10% off your first order for a limited time! Naveena G V Founder, Swaroop CollectionsRead their story