About Awful Cloth

Hey everybody! Our names are Chaz & Emmit and we are the founders of Awful Cloth: an apparel & mindset brand based in NYC. We focus on a combination of streetwear & loungewear and always emphasize having high-quality, buttery-soft & vibrant products alongside unique hand-drawn designs. While many may read Awful in a negative light, we read Awful as: “full of awe”. It is all about finding the good in the bad and turning your negatives into positives. We aim to promote the idea of promoting a positive mindset to help influence our audience and the power of controlling your perspective. With previous struggles regarding mental health and unfavorable experiences, we decided to take our situations and turn them on their head, in the hopes of inspiring others to do the same. Our hoodies have been worn by celebrities like Charli D’amelio, Addison Rae, Jason Derulo, Dillon Francis, Nia Sioux, Mo Bamba, Chase Claypool, Bella Poarch, Avani, Josh Richards, & many more. We recently did a collaboration with Dave Portnoy for an exclusive black friday hoodie for his company Barstool Sports. Our hoodie sold out within a few days & was their best selling hoodie of all time. We are currently working with other celebrities and brands on apparel collaborations. Our products include hoodies, crewnecks, t-shirts, trucker hats, mesh shorts, sweatpants, & bucket hats. All of our products are made in California. We hope we can make an impact within retail stores & make the world Awful :) Read their story