About Dont Grow Up

Don’t Grow Up was born from the desire not to lose the childlike - neither in children nor in us adults. From the feeling that growing up often becomes too serious and lightness, imagination, and courage fall by the wayside. My brand stands for things that are allowed to remain: Curiosity. Creativity. Emotion. And that warm feeling in your stomach when you wear or hold something made with love. All garments are created fairly and in small editions - in close collaboration with a small sewing shop run by my sister. Each piece is made only after an order is placed. No excess, no mass production, but conscious production with time, care, and respect for the people behind it. Don’t Grow Up is more than clothing. It is an attitude. A gentle reminder that you don't have to be perfect. That you are allowed to play. That you can remain soft in a loud world. It is especially important to me to remain honest - in production, in communication, and in interaction. To make small labels visible. To create things that bring joy without losing their story. For children. For adults. For all who still carry their inner child with them. 💛 Join the Don’t Grow Up Club. Your KaroRead their story