About Estetika

At Estetika, we believe true beauty begins with how you feel. Born from a desire to transform the everyday into something special, we design premium makeup bags and accessories that inspire joy, confidence and bold self-expression. What started as a personal search for a beauty case that was both stylish and ethically made has grown into a conscious brand now loved by modern businesswomen, travellers, brides, and style icons around the world. Founded by Wanda Szychowska, an Interior Designer with a meticulous eye for detail and a passion for creating intentional beauty, Estetika is proudly Australian-designed by three generations of women: Wanda, her teenage daughter, and her 80-year-old mother, who remains actively involved in the business. Together, they share an enduring love for beauty, style, and purpose. Every Estetika piece blends fashion-forward aesthetics with thoughtful functionality. Our award-winning designs feature a structured base that opens flat so no more rummaging and are crafted to be lightweight, durable, and effortlessly elegant, whether on your vanity or in your carry-on. Sustainability is woven into our DNA. Each bag is made from plant-based vegan leather and recycled linings, and proudly carries the PETA Vegan Approved certification. Estetika is for the woman who refuses to choose between luxury, ethics, and originality. We exist to help her feel magnetic, every single day. Read their story