About Intrinsic Shaving

Intrinsic Shaving: A Brand Story Founded in 2016 by MinNefer "Mjayi" Mernahkem, Intrinsic Shaving was born from a personal mission to solve grooming problems often overlooked by mainstream brands. After suffering from razor bumps and frustration with companies like Gillette and Dollar Shave Club, Mjayi set out to create products that cater to men—especially Black men—who need more than a one-size-fits-all approach to grooming. Tradition Meets Innovation Intrinsic Shaving blends old-school craftsmanship with modern solutions. From adjustable razors to the signature bald pomade for post-shave care, the brand tackles real grooming challenges with high-quality products that deliver a luxury experience for every man. Celebrating Everyday Heroes More than a grooming brand, Intrinsic Shaving represents a lifestyle for the man who values authenticity and integrity. Whether it’s enjoying classic music, rocking Chuck Taylors, or grilling with family, this brand celebrates the everyday hero in every man. Empowering Confidence With Real Talk consultations and products tailored for unique skin and shaving needs, Intrinsic Shaving empowers men to feel confident and look their best. It’s not just about shaving—it’s about embracing who you are and showing up with pride. Intrinsic Shaving: The shave that brings out the hero in you.Read their story