About Phi Clothing

Phi is a Portuguese brand whose collections focus on the exquisite details of the design, the special features and the quality of the materials. The aim of the brand has always been much more than producing quality clothing. We intend to create timeless pieces, fulfilling dreams and strengthening ties promoting and spreading smiles and happy moments. Phi creates elegant and romantic collections of timeless designs that can be worn on special occasions as well as on a daily basis. Our main proposal is the creation of pieces that remind us of happy moments: the sweetness of childhood, memories that we will always keep with love and affection. More than just making clothes, our looks create moments of happiness and complicity between two or more generations. Romanticism is part of our way of understanding and living life. The romantic details of our garments are the hallmark of Phi identity. The goal of the brand is to create fashion collections for babies, girls and women. We produce for babies from 0-3m to 14 years old girls. And we also have the woman’s line in sizes XS to L. The concept of “Mini Me” has always been in our collections. We firmly believe that all mothers and daughters will enjoy twinning at some point. For us, the “made in Portugal” is a guarantee of quality in production. We are very sensitive to the environment and we want to preserve it for future generations. So we are using more and more ecological fabrics such as organic cotton.Read their story