About Day Rate Beauty

At Day Rate Beauty, our journey began with our Founder, Aviva Jansen Perea, a seasoned celebrity hairstylist, who, despite her extensive experience, couldn't find pins that met her standards for sustainability and functionality. Fueled by her passion for eco-conscious beauty and a desire to modernize an overlooked segment of the market, she embarked on a mission to create the perfect hairpin. Drawing from her years of industry expertise and recognizing a gap in the market, Aviva founded Day Rate Beauty. Our brand stands at the intersection of sustainability, innovation, and style, offering premium pins crafted from eco-friendly materials, right here in the USA. With Aviva's vision leading the way, we're revolutionizing the beauty industry, one pin at a time.Read their story