About NY 77 Design

Fashion with Soul. Style with Substance. NY77Design is a New York–based contemporary fashion brand known for its artistic approach, sculptural silhouettes, and timeless design. For over two decades, we’ve been dressing confident, independent women who move through the world with purpose — and who seek fashion that moves with them. Founded by designer Alec Izarov, NY77Design blends fine tailoring with unexpected detail, using rare Japanese fabrics and a hands-on design process. Each garment is thoughtfully created to celebrate the strength, individuality, and elegance of the modern woman. From hand-sewn buttons to pleated sleeves, from asymmetrical necklines to functional wrap silhouettes — our designs are meant to be lived in, not just worn. Our Story It began with a child and a piece of fabric. At the age of four, Alec cut fabric to make a dress for his mother — a moment that sparked a lifelong love for design. After graduating from the Fashion Institute of Technology in New York City and designing leatherwear for Harley Davidson and Olympic figure skating costumes, he launched NY77Design to bring his vision to women around the world. Today, NY77Design is sold in select boutiques and worn by women who value originality, craftsmanship, and subtle luxury. Read their story