About So Ela

Sofia Morgadinho is a graphic designer based out of Edmonton, Alberta. She first began So Ela (previously known as Love Plus Design) as a wedding stationery shop in 2010 as a creative outlet from her government job. As her goals began to evolve so did her business, in 2016 she introduced her first line of drinkware and home decor products. Today, So Ela provides women with motivational and sassy lifestyle, fashion, and home decor products to spark joy and empower its customers. Being part of the local business community, it is important that we do our part in supporting, collaborating, and inspiring other local companies. We are proud to work exclusively with Canadian suppliers.Read their story