About GenecosBrands

What began on the beaches of Southern California in the spring of 2008 catering to the needs of budding beach soccer athletes, quickly turned into solving one of mankind's oldest inventions, the shoe. Our beach customers loved our product so much, they started wearing the socks all around town, on concrete, asphalt, and grass. This was the best problem we could ever face; Remain a beach sock company, or challenge ourselves and make our customers happy by adding a sole, making our sock into a shoe. Needless to say, we rose to the occasion and designed a unique, never been done before, kind of sole, made of Plastic, not rubber. Why plastic and not rubber? Plastic's better for the environment than rubber. It uses less resources and is a cleaner process. But most importantly, it was listening to our customers, who wanted the Sockwa Sole to be thinner than a Vibram Five Fingers™. Plastic allows us to make the sole so super thin and defined, yet durable and softer than most other rubber soles. Listening to our customers and evolving the product towards their unified vision is what lies at the heart of the Sockwa brand. We continually improve our process, people and product to provide our customers with service and attention to detail that they can't get elsewhere.Read their story