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HOLY CRAP had its humble beginnings as a better-for-you cereal that could be placed in emergency kits. The folks on Dragon’s Den agreed with the appeal of the cereal and a TV appearance on the show in 2010 propelled the team into a Canadian Business success story with online sales of over a million dollars within a few days. To date, it remains the most successful business that came out of Dragon’s Den. What remains true for Holy Crap today: We’re here to help (you poop): our line of high-fiber, plant-based superseed cereals helps you maintain good gut health. When you create a healthy gut, you create a happy mind. There’s something for everyone: whether you prefer simple or a touch of natural sweetness, we’ve got a blend for you. All of which are organic, gluten-free, kosher, plant-based, and non-GMO. Pass the spoons, please! We will nourish and energize your day: All three of our chief ingredients – chia, buckwheat and hulled hemp seeds – are ancient seeds with superfood status for their nutritional oomph and ability to optimize health.
HOLY CRAP had its humble beginnings as a better-for-you cereal that could be placed in emergency kits. The folks on Dragon’s Den agreed with the appeal of the cereal and a TV appearance on the show in 2010 propelled the team into a Canadian Business success story with online sales of over a million dollars within a few days. To date, it remains the most successful business that came out of Dragon’s Den. What remains true for Holy Crap today: We’re here to help (you poop): our line of high-fiber, plant-based superseed cereals helps you maintain good gut health. When you create a healthy gut, you create a happy mind. There’s something for everyone: whether you prefer simple or a touch of natural sweetness, we’ve got a blend for you. All of which are organic, gluten-free, kosher, plant-based, and non-GMO. Pass the spoons, please! We will nourish and energize your day: All three of our chief ingredients – chia, buckwheat and hulled hemp seeds – are ancient seeds with superfood status for their nutritional oomph and ability to optimize health.