About ImaginART Mats (Reusable Silicone Coloring Mats)

ImaginART Mats is a screen-free, reusable silicone activity line designed for strong sell-through in toy, gift, and travel-oriented retail environments. Over the past year, the brand has generated consistent direct-to-consumer demand through markets and community events, with multiple designs selling out and customers returning for additional themes and gifts. This proven consumer traction demonstrates repeat purchase behavior and giftability across age groups. Each mat is crafted from food-grade, FDA-compliant silicone and features built-in educational prompts, including letter tracing, counting, sorting, and storytelling. The mats are lightweight, portable, wipe-clean, and designed for use in restaurants, travel, and everyday outings — occasions where parents actively seek practical solutions. Why Retailers Choose ImaginART Mats: • 50%+ margin with strong perceived value • Proven DTC sell-through and repeat purchase behavior • Screen-free category with consistent demand • Giftable price point ideal for impulse and add-on sales • Durable, reusable alternative to disposable activity books • Compact, lightweight packaging for easy display • Third-party tested materials for retail confidence We welcome partnerships with retailers seeking high-margin, practical products that resonate with modern parents.Read their story