About YAY NOVELTY

YAY NOVELTY is a leading lifestyle brand offering a diverse range of products, from gourmet delicacies and eco-friendly home essentials to fashionable accessories and personal care items. The brand redefines consumer interaction with its products through exceptional quality and meaningful stories behind each purchase. YAY NOVELTY transcends traditional brand identity, promoting wellness, sustainability, and empowerment. Each product in our collection embodies these core values. The journey began in 2001 when founder and CEO Sunchea Phou, a Cambodian genocide survivor, returned to her homeland for the first time since fleeing at age seven. Witnessing the needs of Cambodian genocide survivors trapped in poverty deeply impacted her upon her return to the USA, sparking her mission—her "Why." After leaving the corporate world, she revisited Cambodia in 2013 and founded YAY NOVELTY in 2014. "YAY" in YAY NOVELTY signifies WHY and WHY - the purpose of its existence and the essence of its offerings. YAY NOVELTY is dedicated to empowering survivors of the Cambodian genocide by supporting small-scale farmers and artisans, creating market opportunities, and contributing to the healing and rebuilding of lives impacted by the tragedy. We warmly invite you to join YAY NOVELTY on a transformative journey toward empowerment, wellness, and sustainable living. Explore a world where each purchase is meaningful, and where quality, sustainability, and empowerment are seamlessly intertwined.Read their story