About ONE NINE EIGHT FIVE

One Nine Eight Five is a British homeware and soft furnishing brand supporting UK manufacturing, recently awarded “Best Sustainable Homeware & Soft Furnishing Brand 2023” by SME News. With sustainability at its core, our collections are a celebration of colour, comfort and the joy of home. “Expect locally made, good quality, unique pieces that are made to last” The brand was founded in 2016 by Eleanor Nadimi after working in the fast fashion industry. The goal was to create unique pieces that work to close the loop on waste without compromising on design, whilst empowering the community with the confidence to create homes that truly bring them joy. Each piece is consciously designed, sourced and produced with a no-waste ethos. Our throws are crafted with either recycled cotton or recycled wool, using off-cuts from garment making factories. These are woven and hand-finished using traditional techniques in British mills – bridging the fashion and interior industries together, creating a wider circular economy. Our Woman collection is designed and dedicated to raising awareness for the UK charity Beat, with 15% of all profits from the sales of this collection donated. The aim is to help raise awareness about the pressures of growing up in a society which obsesses over unrealistic concepts of what is beautiful and what is not – in particular, the young generation who are growing up under the often distorted gaze of social media.Read their story