About Bluebell Petite

Where childhood imagination blooms Bluebell began long before it had a name. As a child, I grew up with a wood as my back garden — a place that felt less like trees and earth and more like an enchanted forest. I spent hours wandering beneath the branches, convinced that every rustle held a secret and every clearing was a doorway to something magical. The woods were where my imagination lived freely. Every fallen branch became a wand, every patch of sunlight a stage, every bluebell a tiny treasure. Years later, when my daughter Rose began dressing up in my clothes, I saw that same spark in her. The way she twirled, the way she spoke in her soft “mermaid voice,” the way she transformed into a fairy with nothing more than a ribbon or a bow — it brought all those childhood memories rushing back. Watching her play reminded me how powerful imagination is, and how the smallest things can make a child feel extraordinary. Bluebell was born from that connection between my childhood and hers — a bridge between generations of make-believe. I wanted to create accessories that felt gentle, playful, and full of possibility. Pieces that children could wear while becoming whoever they dreamed of being that day. Something soft enough for everyday adventures, yet magical enough to spark a story. Every Bluebell accessory carries a little of that enchanted forest, a little of Rose’s wonder, and a lot of love. They’re made for children who see the world not just as it is, but as it could be.Read their story