About LOOP Lifestyle

We’re Amanda and Trisha, Co-CEOs of LOOP Lifestyle and BFFs for over 17 years. Best friends and business partners, say what?! We know, we get that a lot but for us, it just works! It all started with a hunt for a chunky instagramable scrunchie as the last item for Amanda’s hospital bag as she was preparing for the arrival of her son. She knew this day was not going to be the most glamorous but figured it could at least have a cute top knot for what would be the most memorable day of her life. After a long hunt, and expressing my frustrations to Trish, together we decided “we should make scrunchies.” After many sewing tutorial videos, sourcing fabric, and determined by goal, we were ready to begin our journey to make the perfect level of quality in each of our products. We push boundaries to make luxurious products in a way that is fit for the world we live in today and the future: beautiful and sustainable. No compromises. We value polished easy looks for everyday wear and use. Working along with Amanda and Trisha, is an incredible team of sewers, and operational staff as well as the support of over 65 retail locations across Canada carrying Loop Lifestyle. But why stop at scrunchies? As new moms we are always on the hunt to stay cool (because everyone wants to be the cool mom) but who has time to scan through countless sites in order to stay trendy for your and your littles. Our goal is to keep you in the “LOOP” and we want to make it as painless as possible.Read their story