About Lake Effect Lures

Lake Effect Lure Co. / RBM Jigs, LLC is a small business established in 2016 in Grand Rapids, Michigan. We manufacture fishing tackle including - Rods, Tungsten Jigs, Soft Plastics, Jigging Baits, Steelhead Jigs, Apparel, etc. Our primary goals are to deliver the highest quality products, while offering the best customer service in the industry. Our efforts to become a leader in fishing tackle manufacturing drive us to continuously diversify and offer unique and effective solutions for everyday anglers across the United States and beyond.Read their story