About Cinch it!

Hi! I’m Sofia, the creator of Cinch it! The idea was born during my personal weight loss journey—when I was between sizes and struggling to make my oversized clothes look good without damaging them with pins or bulky tricks. I needed something easy, stylish, and temporary… so I created it myself. Cinch it! became my go-to fashion fix—and now it’s a customer favorite that empowers women to feel confident in what they wear, no matter their size or shape. As a lifelong entrepreneur, speaker, author, and podcast host (Manifest Your Bliss with Sofia), my mission is to help women feel beautiful, seen, and empowered in their everyday lives—starting with their style. Let’s help your customers love the way they look—instantly. 💫 Read their story