About Cherie Simone Beauty

About Cherie Simone Beauty For generations, women have carried the legacy of those who came before them in their hair—each strand, twist, braid, and coil a testament to resilience, beauty, and identity. Yet, for too many, the journey to healthy hair has been fraught with frustration, especially for those experiencing hair loss. The pain of thinning edges, receding hairlines, and brittle strands isn’t just about hair—it’s about confidence, self-worth, and reclaiming what was lost. That’s why Nourish was born. Founded by Cherie White, a natural hair advocate and mother of four, Nourish emerged from her own struggle with hair loss. After a bought with Covid led to scalp damage and hair loss, Cherie turned to her knowledge of herbs and essential oils. Combining the power of botanicals with modern science, she formulated a line of clean, nutrient-rich hair care specifically designed to repair, restore, and revive hair suffering from environmental exposure, thinning and breakage. At Cherie Simone Beauty, we believe great hair starts at the root. We don’t just sell hair care. We help women reclaim their roots—in every sense of the word. Your journey to thicker, healthier hair starts here. Let’s grow together. Read their story