About 2nd Ground

2nd Ground transforms yesterday’s coffee into tomorrow’s best-selling bar soap. We handcraft every bar in Brooklyn using organic oils and upcycled coffee grounds collected from local cafés — turning waste into skincare that works. It's equal parts ritual and rebellion. Each bar is dual-layered: the exfoliating bottom scrubs away dead skin with real coffee grounds, while the creamy top creates a rich, moisturizing lather. It’s a 2-in-1 bar — no bottle, no fluff, just performance. This isn’t your average “eco” product. Our soaps convert skeptics and keep customers coming back. Stockists tell us people return asking for “the coffee soap” by name. Rooted in sustainability, driven by results, and guided by a maker’s mindset, we don’t just cleanse — we transform. Think of us as part apothecary, part problem-solver. 2nd Ground was started by a former bartender who saw the waste behind the beauty industry’s sheen — and decided to build something cleaner, smarter, and more intentional. Whether you’re a refill station, coffee shop, gift boutique, or sustainable home store — if you’re helping people shop with purpose, we’re right there with you. Ready to stock the bar that scrubs like it means it? Let’s clean things up.Read their story