About b.WR

b.WR was born out of the frustration we felt opening our underwear drawer, unhappy with the options available to us. Upon reading our underwear labels, where we were met with words like nylon, spandex, polyester, elastane (all words that mean different versions of plastic), we were led to ask ourselves, “there must be a better fabric for the most sensitive parts of our body, what is it?” Things can get uncomfortable down there and we wanted to create natural intimates that empower you to get real with what makes you human, not ignore the realities. Underwear that is ideal for when things down there are less than ideal. Underwear that feels liberating, not constricting, and elevates the idea of what it means to be truly comfortable. And so, b.WR was born. We use the best natural fiber out there, bamboo. Comparable to a breath of fresh air every time you slip them on, it’s the softest, lightest, and ideal experience for your intimate area. All while being more comfortable and sustainable than the standard cotton and nylon. We believe underwear is not just skin deep. We want to get comfortable with the uncomfortable. Our goal is to open up the conversation of all things intimate. To foster a community of education and advocacy to break down the stigmas of sexual health and support sexual health organizations through donations and partnerships. Our vision is to pioneer the next generation of sexual wellness through quality intimates.Read their story