About SÖNER

INSPIRED BY THE PAST, DESIGNED FOR THE FUTURE Few things say as much about a person as his watch. Some people just wear their watches to tell the time. For them, a simple wristwatch for less than twenty dollars is the right choice. But for the rest of us, a watch means so much more. For us, the jewelry on our wrist is a mirror of our taste, our personality, and our preferences. Wearing a SÖNER says that time is important and that I choose my timepiece with care. SÖNER was founded by Freddie Palmgren to challenge the status quo of round-dial watches and bring something that’s both original and truly timeless. Created as a tribute to his sons William and Widar, the brand captures the father-son bond which was first represented by the introduction of the LEGACY collection and showcased through its distinct logo featuring the initials SW and three dots which represent the founder and his two sons. SÖNER means sons in Swedish and reflects the founders strong belief in the importance of family and the idea of a watch that can be passed on to future generations. Through high-quality timepieces that stand the test of time, SÖNER aims to create timepieces that can be passed on through generations - an idea that’s printed on the box of each watch - “A man's legacy is the stories he leaves behind…”Read their story