About Charlie Tells

The founders of Charlie Tells are the old childhood friends Johanna Englundh Edlund and Sophia Linderstam. They dreamed of creating something together where they both had the opportunity to do what they are passionate about. Johanna is a designer and Sophia is an artist. Sophia paints all the prints by hand in watercolor. We wanted to create a Brand for kids with a story at its core. By creating Charlie Tell's fairy tale world, the child can take part of our story and characters in a book, like soft animals, on our clothes, posters and postcards. The child can follow his favorite character, wear it and play with it. A lifestyle concept for children and parents instead of products consumed and later forgotten. We work with nice soft qualities and have high standards of comfort and design. Many of our fabrics are organic and we only work with suppliers who have good conditions and relationship in their factories. Charlie Tell's world is constantly evolving and we are delighted welcome to dig into our journey.Read their story