About Shore Projects

In 2014 Shore Projects was created by 3 friends who didn’t wear watches. We came together to create a watch we would wear ourselves and a brand inspired by our love for the Seaside. And it worked. Based on our dedication to producing quality timepieces at reasonable prices Shore became popular overnight and suddenly we found ourselves in department stores all over the globe but there was one small problem…we had no flipping clue how to run a watch business and bad financial planning meant we almost lost it all. But, what doesn’t kill you only makes you stronger and in the 5 years since launching, we have learned a series of lessons which we have used to shape us into a better company. Today, we use those lessons as our guiding principles. We thank you for your support - it allows us to keep on learning and who knows what the new and improved Shore Projects will look like in another 5 years. Read their story