About Softwear

Softwear, like many companies, was started out of a desire for something better. In May of 2017, my mom went to her doctor with a headache and was diagnosed with 6 brain aneurysms. She was given a 3-5% chance of survival. After 6 months and 3 failed procedures, the clouds aligned and the 4th attempt was a success. Mom was going to be okay, but through the process she talked about how everything she was wearing was so harsh on her skin and she just wanted something that was soft enough to wear all the time as she continued her treatments. I searched. I scoured—for something timeless. Something comfortable. High quality, yet affordable, but not at the expense of the environment or basic human rights. I found a family-owned mill that responsibly produced specialty fabrics in California, I knew it was game on. Soon after, I discovered our manufacturing facility—a 10 min drive from our fabric manufacturer and dye house right here in Sunny Los Angeles CA. Using sustainable materials and low impact dyes, I was able to create something soft, simple, and spectacular in its subtlety. A new fabric that never fades, sheds or shrinks, which truly filled a void in the market. An unprecedented fabric called for unprecedented design — The result was the softest, most comfortable clothing I’ve ever experienced—cleanly designed, made for living, and sustainably produced from thought to thread, in Los Angeles CA. I call it Softwear. You'll know why. xx Sabrina Zohar | FounderRead their story