About Lavender

Lavender means something different to everyone—whether it’s the flower, a scent, or the color. For us, Lavender is more than a clothing brand. It’s about creating connections and friendships. As two kids from The Valley, we wanted to highlight our neighborhood in Los Angeles. We’re proud of where we’re from and want to build a fun, safe space for everyone to grow. Since launching the brand we've mainly focused on our DTC channels are doing in-person events such as ComplexCon but are now opening the brand to wholesale. We've done collaborations with Market, Never Made, FRUiTS Magazine and more. Both Matt and Claudio (The Founders) come from a rich background working in the streetwear industry with brands like Market, XLarge, x-girl, The Hundreds, Primitive, Real Bad Man and others. Read their story