About Ekatra

Ekatra is a mother-daughter-led brand from India, creating sustainable, handcrafted lifestyle goods that empower women and protect the planet. What began with just two women artisans is now a growing family of 150+ women—many of them homemakers—who have transformed their craft into dignified livelihoods. We specialize in premium, eco-conscious products like tote bags, pouches, and journals that combine modern aesthetics with traditional skills. Each product is ethically made using natural materials, thoughtful designs, and a zero-waste approach. Ekatra is backed by Shark Tank India and Suzuki Foundation, and we’ve proudly partnered with brands like Google, Netflix, and Lenskart to offer meaningful gifting alternatives. Our mission is simple: to create beautiful things that carry purpose—with every stitch, every thread, every story. When you choose Ekatra, you're not just buying a product. You're supporting a movement—one that uplifts women, revives Indian craft, and offers conscious consumers something to feel truly good about. Read their story